Content Marketing for the Biggest Fintech Event in Türkiye

This project was my first big step into content marketing. After picking up some solid experience in business development, I decided it was time to switch gears and go into content marketing.

I’ve always been a storyteller at heart (aren't we all), but putting those stories into a framework that meets strict KPIs is a whole different ball game.

During this project, I had the chance to work with Atilla, the main marketing consultant at IFW, who showed me how to organize content with a clear focus on strategic outcomes.

I learned that just throwing text on a screen or creating a pretty design isn’t enough without a solid strategy backing it up.

Thanks to my background in sales and marketing, I developed a data-driven mindset that I brought into content marketing. I adopted a testing approach, making sure to prioritize what our audience really needs by listening to their feedback and watching how they behave and make decisions. We used Social Media Marketing platforms like Vistasocial, and Google Analytics to collect data.

IFW2025 wrapped up successfully, with content being the heart of our strategy. I’m super excited to share that I’ll be leading the content strategy for IFW2026 this year!

If you’re aiming for success in your content marketing game, feel free to reach out. I can help you find the best strategies to make it happen.